25 Ways to Work From Home: Smart Business Models to Make Money Online by Jen Ruiz

Author:Jen Ruiz [Ruiz, Jen]
Language: eng
Format: azw3
Published: 2020-05-03T16:00:00+00:00

CHAPTER THREE

Blog and Social Media

“Entrepreneurs jump off a cliff and build parachutes on the way down.”

– Reid Hoffman

Strategy No. 14: Affiliate Marketing

Affiliate marketing is when you promote someone else’s product and make a commission from the sale. You can place affiliate links anywhere, from a YouTube video description to your IG profile bio. It helps if you’re linking to relevant products somewhere that your audience is looking for a solution.

If you have a blog post on the best credit card to open, for example, you should include as many affiliate links as you can so that if people decide to open any of those cards after reading your post, you’ll be credited (and more importantly – paid!).

You don’t need to be a blogger or social media influencer to promote affiliate links, you just need access to an interested audience. For instance, if you’re an accountant you could recommend a particular software or bookkeeping program and earn money every time one of your customers signs up. Just be aware that when you use affiliate links you must disclose the connection and might need to get permission from higher-ups depending on your job’s policies.

PAY RATE:

Most affiliate programs pay anywhere from 5-10% of the sale you make for them. You need to be aware of cookie tracking, a.k.a. how long after the initial click the company will attribute the sale to you. If the customer has to make a purchase immediately when they click for the sale to count, you’re not going to make as much from that program and will want to seek a partnership with better terms.

WHO IT’S SUITED FOR:

You are a salesperson. You are persuasive and trustworthy. You have an audience that looks to you for recommendations on the best products to buy. Your presence is established somewhere you could easily market to your audience, like an email list or blog. You are a fan of data and tracking numbers. You live for analytics reports. You can make promotion seem natural and seamless, not forced or awkward.

SUCCESS STORIES:

One successful person in this field is Sharon Gurley from Digital Nomad Wannabe. Sharon runs a course on affiliate marketing and has detailed posts and guides on her website to help you get started.

HELPFUL WEBSITES

1) CJ Affiliate ( www.cj.com )

This is one of the biggest affiliate networks out there. They work with more than 300 merchants, such as Home Depot and Apple. The way it works is you create a program and then apply to individual affiliate networks. If you already have a relationship with an affiliate manager, they can also send you an invitation to join their program. You accept the terms, integrate the links on your platforms and start earning.

2) Impact ( www.impact.com )

Formed in 2008 by the former founders of CJ Affiliate, Impact is a solution-based digital marketing agency that wants to put creators in touch with brands that make sense for them. They have a high-quality, vetted marketplace and stricter application process.

3) ShareASale ( www.shareasale.com )

This is a large affiliate marketing network that’s been in business for almost 20 years.

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